Founded in 2017, Entri, a local-language learning app for jobs. This Kochi based firm started out by providing a database of questions for government recruitment exams in Malayalam. It is targeting a market with more than 400 million people in India who are looking to upskill in their mother tongue or get a better paying job.
“Only five per cent of all the people in the world have English as their first language, the rest have their own mother tongue like Malayalam, Tamil, Hindi, Arabic, etc”, said Mohammed Hisamuddin (Founder)
Entri has now raised $1.7 million besides the $1.4 million it raised in February this year from a set of investors led by Good Capital, closing its Pre-Series A round at a total of $3.1 million. The startup said it will be using the newly-raised fund to capitalise on the opportunity ahead and speed up it’s marketing, and also to produce more content in many languages in the coming months.
Mohammed Hisamuddin (Founder) added,
“But they have to depend on English content on the internet to learn skills that matter to them. What we have experienced at Entri is that when we provide quality content in their mother tongue they understand and grasp it far better than English for obvious reasons. This is the problem Entri is solving, and the platform has so far seen users consume more than one crore minutes of video lessons and 27 crore questions practised in local languages,”
Entri publishes different types of learning content (mock/adaptive tests, flashcards, video lessons etc) in local languages for job aspirants or people looking to upskill, and prepares them to get a government or private job.
Arjun Malhotra, Partner at Good Capital, an early-stage venture investment firm, said
“Entri’s attractive economics and rapid growth are a testament to the depth of the untapped opportunity in local language learning. Starting with the 100 million people who apply for government jobs every year, Entri is expanding the universe of employable candidates by skilling people in their own language – as it should be.”
The app started from Kerala with Malayalam and has now started pushing content in Tamil, Kannada, Telugu, and Hindi languages. Entri gives access to more than 150 courses including for government jobs and upskilling courses like spoken English and accounting in five different local languages.
The startup said that three million users have used Entri so far (out of which 90,000 paid for their content) and the platform is now adding 10,000 users every day. Entri is on track to reach five million users in 2020 and has a target of reaching 10 million users in the next 18 months.